Custom software · AI implementation

We build custom software that puts AI to work inside your business.

Not templates. Not chatbots you forget about. Real systems designed, built, and implemented for the way you actually operate.

Fully insured · Fixed scope · Live results before you commit

ops_tracker_final_USE THIS ONE.xlsx

ask Karen — she's the only one who knows

Operations OSLive

Open jobs

42

Avg cycle

3.1h

SLA met

99%

Invoice batch · reconciled
New order · routed to fulfilment
Support ticket · auto-resolved
Renewal · flagged to sales
BeforeAfter

Drag the line ↔ the manual reality, and the system that replaces it

Custom software. Real AI. Delivered.

Most companies buy AI tools. We build the software layer that makes AI actually run your operations — sales, intake, dispatch, finance, support, and everything in between.

One partner. Full ownership. Systems that keep working long after the demo ends.

What "custom" actually means here

Nothing off-the-shelf. Every layer built for you.

01

We design it

We map your exact workflows, pain points, and systems. Nothing is off-the-shelf — the spec comes from how your business actually runs.

02

We build it

Custom web apps, internal tools, AI agents, integrations, and dashboards — engineered for your business, owned by you.

03

We implement it

We put it live, train your team, connect it to your existing stack, and prove the results against the old way.

The proof

Real systems. Not demos.

Every one of these was custom software, scoped and built for a specific business, and handed over running. Client names and data are changed to protect privacy.

Custom AI Intake + Scheduling System

For healthcare clinics — a phone line and web intake that understand a patient in plain language, match them to the right specialist, and book it, with escalation when it isn't sure.

Built from scratch · Running in production · Fully owned by the client

Custom Dispatch & Field Service OS

One board that takes the job, routes the nearest qualified tech, sends the ETA, and reconciles the ticket — replacing three tools and a whiteboard.

Built from scratch · Running in production · Fully owned by the client

Custom Sales + CRM Automation Layer

Every lead captured, enriched, and routed the moment it lands; follow-ups and updates written back automatically so nothing is worked twice or dropped.

Built from scratch · Running in production · Fully owned by the client

Custom Finance Reconciliation Engine

Invoices and payments matched automatically, exceptions surfaced for review — the month-end close measured in hours, not a week of manual keying.

Built from scratch · Running in production · Fully owned by the client

AI Clinic Secretary

Answers every call. Books the right doctor. Writes the chart note.

1 · The front

What your customer sees

Clean, instant, human. No menus, no hold music, no forms — a conversation that simply gets the thing done.

E

AI Clinic Secretary

online

Every missed call is a missed patient. This one never misses.

Build this for my business →

Every manual step is a tax.

The old way broke quietly — a number keyed twice, a job booked over, a call that rang out at 9pm. It never scaled past its busiest employee.

Automation isn't a tool the team uses. It's the layer the business runs on.

Keyed twice2× the error rate
Waited on a personCapped at one person's hours
Rang out at 9pm1 in 3 revenue calls lost

The proof

The old way, and what we built next to it.

Real systems, running live. Pick one, drag the seam between the manual reality and the software that replaced it, then run it — every decision the system makes is shown.

Client names, data, and branding shown here have been changed or removed to protect privacy.

dispatch.plumbingco.live
Dispatch OS

Jobs today

63

Avg ETA

26m

Time to dispatch

11m

BOARD — TODAY'S JOBS?? = who knows

Delgado

?? double

Okafor

en route?

Kim

2pm

who's free

Ruiz

call back

erase + rewrite every shift · phone for the rest

DON'T double-book Delgado!!

18 techs · live

Dispatch queue

Delgado · burst pipeNow

assigning…

Okafor · water heaterSoon

en route

Kim · inspectionSet

scheduled

The old wayLive system

Reasoning trace — run the system above. Every decision it makes is shown here: what it saw, and why it acted.

Old way → the system

Time to dispatch a job

~11 min on the phone0 — the agent books it

Double-booked / week

6–9 jobs0

After-hours calls

1 in 3 missedAnswered 24/7

Open the live demo

The secretary

It answers in three languages. And it actually does the work.

Place a call in English, Hebrew, or Russian. Watch it understand, take real actions in the background, and show its reasoning — including when it asks for clarification or escalates instead of guessing.

AI Secretary
Detected: English
Call in

Pick a language above to place a call.

Actions · running in the background

Checked Dr. Levin's calendar
Held Thu 15:00
CRM record updated · contact #4471
Confirmation SMS sent
Reasoning trace
  1. 1Intent: schedule meeting with a named person.
  2. 2Resolved 'Dr. Levin' → provider #12, matched two open slots.
  3. 3Caller chose Thursday → wrote the event, no double-book.
  4. 4Closed the loop with an SMS confirmation.

Tasks autonomous

89%

Resolution time

38s

Escalation rate

6%

Featured product · Voice

Playable

Intake OS — the line that routes itself.

A phone line that understands a caller in plain language, matches them to the right specialist, and books it — and asks instead of guessing when it isn't sure. Run a call; the left pane is the caller's line, the right pane is the system underneath.

Open the full product page →
Try a call
● VoiceIntake line
Front end · caller
Vista Eye — neuro-ophthalmology & surgery

Press Run call — the caller speaks in plain language.

Idle — press Run call
Intake OS · runtimeBack end · live
1Transcription · ASR
English

awaiting speech…

2Symptom extraction · clinical NLU
0 found
listening for symptoms…
3Decision logic · doctor-matching
deterministic
Dr. MarshNeuro-ophthalmology
Double / split visionVision lossOptic-nerve concernVision + headache / neuro
Dr. ColeCataract & refractive
Gradual cloudy / blurryLASIK / vision correction
Dr. NathanOculoplastic & orbital
Eyelid droopingSwelling / bulgingOrbital concern
Routing confidence
4Actions · system connections
0 fired
no side effects until a match is confirmed

Plain language, never says “double vision” — matched on meaning.

Calls contained

83%

Avg time to booked

41s

Mis-routes

0.4%

Answered

24/7

The ELSIAA build process

Every custom build runs the same road.

1

Map the real work

We sit with the people doing it and trace every step, handoff, and workaround. The engagement begins as observation, not software.

2

Design the custom system

We turn how your business actually runs into a spec — the exact workflows, screens, and logic your software will own. Nothing off-the-shelf.

3

Build the software live with you

Working custom software from day one, inside your real workflow. We don't demo a mockup; we hand you the thing and build against your feedback.

4

Embed the AI where it creates leverage

Voice agents, decision logic, reconciliation, anomaly detection — added only where they earn their place, never as a headline.

5

Prove the before/after results

Measured against the old way, in hours, not sprints. Anything slower or less reliable than what it replaces gets rebuilt until it holds.

6

Hand it over running and insured

It ships live, your team is trained, and it keeps improving against real use. Fully owned by you, fully insured.

What we build

Custom software + AI systems for every part of the business.

Revenue & Sales

We build custom pipelines, lead capture, and CRM automation — for your business.

Operations & Dispatch

We build custom scheduling, routing, and field-service systems — for your business.

Customer Intake & Support

We build custom intake lines, triage, and support workflows — for your business.

Finance & Back-office

We build custom reconciliation, invoicing, and reporting engines — for your business.

Internal Tools & Dashboards

We build custom apps and live dashboards for your team — for your business.

Full AI Agents & Workflow Automation

We build custom agents that run multi-step work end to end — for your business.

Every capability, in detail

Sales

Automation
  • CRM Automation
  • Lead Qualification
  • Proposal Generation

Operations

Automation
  • Internal Business Automation
  • Document Processing
  • Data Entry Automation

Customer Support

Automation
  • Customer Follow-up
  • Email Automation
  • Slack & Discord Bots

Finance

Automation
  • Invoice Automation
  • Reporting Dashboards
  • Payroll Automation

Marketing

Design
  • Social Posting Automation
  • Ad Performance Reports
  • Newsletter Automation

HR

Automation
  • Recruiting Screening
  • Employee Onboarding

AI

Data & AI
  • AI Workflow Automation
  • AI Agents & Assistants
  • AI Applications

Web

Software
  • Custom Web Applications
  • SaaS Development
  • Client Portals

Mobile

Software
  • iOS Apps
  • Android Apps

Enterprise

Software
  • Internal Company Software
  • Employee Dashboards
  • Inventory Systems

Infrastructure

Software
  • API Development
  • Database Architecture
  • Cloud Infrastructure

The difference, in one call

A call at 9pm. That's the whole business case.

Voicemail · after hours

Missed call · 9:14pm
Missed call · 9:41pm
Voicemail · 10:02pm (0:38)

call them back first thing — hope they didn't book elsewhere

Agent · 9:14pm · booked in 40s

"My water heater's leaking — can someone come tonight?"
Booked. A technician is 22 minutes out — I've texted you the ETA and a photo of who's coming.

Answered

24/7

Booked

40s

Lost

0

Rang outBooked

This is what replacing manual work with intelligent systems actually looks like — not fewer people, but no revenue left on the floor at 9pm.

Calls answered

24/7

Time to booked

40s

Revenue lost

0

Stop buying AI tools. Start running custom systems.

Show us the process that still depends on people, spreadsheets, or duct-taped tools. We'll design and build the software that replaces it — and show you the working system before you spend a dollar.

Get a fixed-scope quote

Fully insured builds ↗ · Six cities · One standard